The list of Bollywood stars on Twitter and Facebook is almost endless. All actors these days seem to have a Facebook fan page or a Twitter account. Priyanka Chopra is one of these actors who keeps tweeting regularly and as a result has over 5 lakh followers.

With Katrina refusing to join Twitter, and Kareena barely having any fans, Priyanka is likely to now get some competition from Bipasha Basu who joined Twitter about 20 days back and already has almost 60,000 fans. But the important thing to be noted here is not that celebs love social networking as such, but the fact that they realize the importance of social networking in today’s world.

Apart from Twitter and Facebook, Bipasha also intends to take up video blogging, a path taken earlier by Amitabh Bachchan himself. According to her, video blogging is much easier than typing a blog and one can freely express themselves via words.

She also relaunched her website through Hungama Digital Media, a tie-up through which fans can subscribe to the soon-to-be-launched service, and can wake up to the voice of Bipasha as their alarm. This is another great marketing strategy. After all, who wouldn’t want to wake up to the voice of a celeb? I am no Bipasha fan but this service might just have me as a subscriber too.

The all new “digital” Bipasha is definitely set to win over a lot of new fans. However, who is the real winner here? Bipasha or social media? Whats your opinion?

After receiving positive feedback for her feisty performance in last week’s release Lamhaa, Bipasha Basu flew to her hometown Kolkata. Besides spending time with her family, the gorgeous babe also had some endorsement commitments to honour.

Bips launched Mahua Bangla, a new channel in Kolkata and the campaign picture has her dressed in typical traditional Bengali attire. Says the Bong babe on Twitter, “In Kolkata to launch mahua bangla, a new channel! That’s one of d campaign pix!”

Must say this is one actress who looks as gorgeous in traditional Indian wear as she does in her hot Western clothes.