Bipasha Basu- Love Yourself – A brand which is Bips brainchild is based on the core idea and motive of being strong, healthy and loving yourself.

It all starts with our body, which we so often neglect amidst the stress of everyday life. Whatever you experience at the physical level transcends to your mind, soul and spirit.

Keeping in mind that Fitness is Ms. Basu’s forte the brand under its name launches its first initiative – a DVD titled ‘Fit and Fabulous You’ jointly produced and released by Shemaroo Entertainment.

Bipasha Basu is very much a part of the latter and an individual entity from the glamorous industry of Bollywood.

Fitness and glamour are words which can rightfully be associated only with the brand persona Bipasha Basu.

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